OUTBOUND HOTELS CASE STUDY

Industry: Hospitality

Project Type: Multi-phase brand film and commercial campaign

Project Duration:

  • 6 months: August 2024 – January 2025

The Challenge

Outbound Hotels, a boutique hospitality brand, aimed to create a compelling narrative to highlight their unique mission and identity. As they prepared for the grand opening of their Yosemite property, their goal was twofold:

  1. Create emotional connections: Showcase their philosophy of connection and community through a cinematic brand film.

  2. Generate excitement: Produce high-quality promotional content to build anticipation ahead of the Yosemite launch

The Solution

We collaborated to craft a multiphase campaign that highlighted their brand essence and supported their marketing goals.

By emphasizing a long-term production approach, we ensured the project evolved seamlessly alongside the property’s development:

Key Deliverables:

  1. 3-minute brand film: A cinematic video capturing the mission, values, and unique offerings of Outbound Hotels

  2. 60-Second commercial & 30-Second Cut Down: Impactful, visually stunning videos to drive awareness and excitement

  3. 30-second sizzle reel: A fast-paced, text-driven video paired with dynamic music to engage audiences

The Results

  • Brand film: Captured the heart of Outbound Hotels’ mission, focusing on connection, community, and the unique experiences they offer.

  • Engaging promotional content: Delivered dynamic social media clips that effectively generated excitement and anticipation for the Yosemite launch.

  • Versatile visual assets: Equipped Outbound Hotels with a comprehensive library of high-quality footage for ongoing use.

Project Resources

  • (1x) Project Manager

  • (1x) Producer

  • (1x) Videographer

  • (1x) Editor

  • (1x) Scriptwriter

Project Timeline

  • Film interviews: August – December 2024

  • Go through provided b-roll and edit final assets: December 2024 - January 2025

Why they chose Flickman Media.

Outbound Hotels selected Flickman Media due to our ability to seamlessly blend cinematic storytelling with marketing strategy. Our demonstrated expertise in executing complex, multi-month projects made us the ideal partner to bring this vision to life.