ENDORPHINS CASE STUDY

Project: Brand Launch Campaign
Scope: Creative Development, Pre-Production, Production, Post
Timeline: May 7th - June 9th (~5 weeks)
Client: Endorphins Running (Winners of the $25K Video Giveaway)

The Challenge

Endorphins Running is building a different brand — a movement rooted in joy and personal bests. They won our $25K video giveaway, and we were excited to help them kick off their next chapter. The ask was simple — make something that feels like their brand. No hard sell, just a strong first impression and something that could live on social.

The Solution

Strategy

We leaned into the emotion behind their mission — that “runner’s high” feeling. Instead of talking gear or performance metrics, we built the concept around a mental monologue — the kind of stuff you tell yourself mid-run. Doubt, grit, breakthrough. That inner voice became the backbone of the piece.

Our Approach

Noah, the runner we followed, had missed qualifying for the Boston Marathon by 34 seconds. That little detail gave us everything — a starting point, an emotional arc, a reason to care.

We used that to build a loose three-act story:

  1. The Gap – where you’re close, but not quite there

  2. The Work – early mornings, community runs, recommitting

  3. The Return – race day, redemption

It wasn’t about the app or the features. It was about why people train

The Result

Creative & Script
The voiceover reads like the thoughts in a runner’s head — just real. We built the emotional tone around that.

Pre-Production
We locked in locations across Brooklyn and Manhattan — East Village track, Ocean Parkway, Coney Island, and a few NYC spots that feel iconic but still personal. Everything was scheduled around the Brooklyn Half Marathon.

Production
We filmed over four separate days to catch different vibes and weather. That helped make the final montage feel real — not like it was all crammed into one sunny shoot.

We covered:

  • Actual Brooklyn Half footage

  • 1:1 moments with Noah and his crew

  • Morning solo runs

  • Interior scenes showing the training grind

  • Emotional transitions from burnout to recommitment

Post

  • 90-second hero edit

  • Social cutdowns

  • BTS selects

  • Sound design, VO, and minimal overlays

  • Color and pacing to keep it cinematic without losing authenticity

Project Resources

  • (1x) Scriptwriter

  • (1x) Project Manager

  • (1x) Director

  • (1x) Editor

  • (1x) Production Assistant

  • (1x) Main Talent

Project Timeline

  • May 7–9: Creative, scripting, location planning

  • May 10–27: 4 total shoot days across 5 locations

  • May 28–June 9: Edit, color, sound, final delivery

Why It Worked

Endorphins had a clear brand identity. We knew how to translate it into visuals that feel like them — fast, honest, and built for scroll-stopping platforms. We didn’t overcomplicate it. It was a story built around emotion and a community of people pushing themselves.